One of the easiest ways to market your product or service online is to use freebies. Who doesn't like freebies anyway? As a customer, we always look for samples that we could try before buying the product. So most businesses commonly make use of this strategy to attract people's attention.
While not all people may appreciate freebies, they do not affect your business in a bad way unlike some other types of marketing strategies. So it's not surprising to see a lot of freebies everywhere. Those who may like your freebies will probably go on purchasing your product and share their experiences with the others.
Because of so many wonderful things that freebies can bring, online marketers also use freebie marketing to help grow their business and make money online. It's one of the effective marketing strategies that can help increase website traffic. Most often when people see a free offer on the internet, they click on it immediately, especially when the freebies you offer are deemed as important or useful to them.
When used properly, using freebies can really increase your website traffic. Offering high quality freebies such as e-books, videos, free seminars or webinars can leave your potential customers wanting for more. It's also a great way to build your list and build your credibility as an expert online marketer.
Here are some ways that you can use a freebie to promote your website:
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Give away freebies at public events such as trade shows, conferences and festivals.
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Offer free trial for new products.
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Give away free samples that are related to what you offer.
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Free start-up or lite version of your product.
When giving away freebies, it's imperative to have a goal why you're giving them away. So you should stick to what should need to accomplish by identifying your target audience and your goal. Then after that, you need to choose your freebie strategy. You have to identify what could be best way to give out freebies.
Some freebie options you can choose but are not limited to:
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Cds/DVDs
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E-books
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Webinars/Seminars
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Audio Products/Podcasts
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E-courses
Freebies, doesn't matter if it's big or small, can make a big difference in your business. It's one of the cheapest resources that you can maximise to have a limitless profit potential.